What is search engine optimization? It is a special discipline that is focused mainly on the increase in visibility in the organic search engine results of your website. Both the creative and the technical elements of SEO must be considered whenever you are optimizing your website for a search engine for you to get the desired result. SEO helps to increase awareness for your website and also drive traffic to the website if it is done properly. Additionally, SEO helps to improve on the rating of the website. SEO are classified into various aspects; you can get it done by linking to other people’s website, and you can also put the trick to work on your website. These two main aspects of SEO are interdependent, and one cannot do without the other.
It is not safe to see search engine optimization just as making your website search engine friendly; rather, a serious online business person will see SEO as a means of making his website more interesting and informative to visitors. In fact, your SEO activities may not worth anything if the website is not welcoming enough to the visitors. SEO will help to bring the traffic, but proper website design will ensure the visitors take the desired actions on your website. This is to tell you that both work hand-in-hand. In the guide you are about to read below, we will try to touch as many aspects of SEO as possible in an attempt to get you properly informed about it.
Why do you even need SEO?
SEO exposes your website and its content to much web traffic. When you do the SEO of your website properly, the website will become friendlier with major search engines, like Yahoo!, Bing and Google. You may also be able to get traffic to your website from various other sources, like the social media, but the quantity of traffic generated via these search engines is far more than what social media effort can bring. One of the outstanding things about search engines is that they direct only targeted traffic to your website. This means the visitors you will have on your website are those that have an interest in the things you are discussing or selling on the website. Keep in mind that search engines will not bring up your website for people to click on until people search for things related to the content of your website through that specific search engine. Search engine optimization ensures that these search engines can locate your website and bring it up whenever anyone searches for anything related to the content of the website. This is to say that lack of SEO on your website will prevent the search engines from bringing up your website for people to click.
Visitors to the websites on search engine databases need to provide search queries or keywords during their search for the search engines to bring up your website. The quality of your SEO can either lift your online business up or cause the reverse to happen. SEO requires a lot of expertise; it is not a task for just anyone. If you do not have the required expertise, you can hand the job over to someone that has such expertise to help out. Investing in SEO will prove to be one of the best investment endeavors of your life; proper SEO will always yield the desired fruit, and it can also happen within a short period. In fact, very few promotional or marketing strategies can measure up to SEO as far as internet business growth is concerned.
Why does search engine need SEO to figure out my site?
Submissively, search engines need your help to figure out your website. Yes, they are smart, but they are still subject to human control, which underscores the importance of human management in robots and software. Though owners of the search engine are working assiduously to make these search engines work better and faster, they still need human input to function as desired. This is exactly why you need to carry out proper search engine optimization of your website so that search engines can easily locate your content. If the job is not done properly, your website can get buried where search engine visibility is minimal. However, thousands of visitors can find their ways to your website if the SEO is done properly. Via proper SEO, the link to your website can be placed at a vantage point on search engines where the targeted visitors can easily locate the website and its content. This means SEO can help to boost your website’s ranking. Online business is getting more competitive these days than ever before. Consequently, you need to get the SEO on your website done properly so as to benefit from the largess of the search engines.
Can I do it myself?
As hinted earlier, SEO is not a project for a newbie. In fact, the process is somewhat complex. You cannot do it by yourself if you do not have some knowledge about it. Even if all you have is a basic knowledge of SEO, you still require some knowledge to get it done successfully. If you do not have any knowledge about search engine optimization, but you want to do it by yourself, you can benefit a lot from any of the free SEO tutorials that are available online. With a little practice, you should be able to handle the SEO of your website successfully. Consistency can also transform you to a guru with time. You should, however, be willing to dedicate time to the learning process and you should be open to learning about SEO and its complexities. You must keep in mind that waiting till you learn about SEO before optimizing your website will take time. Instead of delaying the SEO of your website, why not hand the task over to the professionals? They can get to work immediately and get the SEO of your website completed in no time. Many of them have been in the industry for long, and they have built their expertise over the years; they can bring their expertise to bear on the optimization of your website.
How search engines determine popularity and relevance
In times past, search engines only base their principles on finding the right words on websites to rank such website high. However, things have changed these days. These days, better methods are used to match results to visitors’ search engine queries. The value of the information on your website goes a long way to determining how the website will rank on search engines the relevance and popularity of a website are not manually determined. Instead, various mathematical equations are used in separating the wheat from the chaff. After the initial separation, another set of mathematical equations is used to rank the good or relevant contents according to their quality. At the end of the day, the most quality websites are placed atop others on search engines. The mathematical equations used in judging search engine optimization is made up of hundreds of variables, and they are usually called ranking factors.
Keyword best practice
The keyword is the heartbeat of SEO. Before you start the SEO process, you need first to determine exactly what you are optimizing for. This means you need to first find out about the terms or keywords that people are searching for most. Including the keywords in your web content will make the website to rank for those keywords in search engines. Some other factors need to be considered while including these specific keywords in your web contents, and principal among these factors are search volume, relevance, and competition. Before you include any particular keyword, you should find out how competitive that keyword is. The more competitive a keyword is, the more the possibility of such keyword ranking your web content higher. The keyword also needs to be relevant. If it is not relevant to your prospect, then all the effort put into the search engine optimization will amount to waste. You need to find out how many people are searching for that keyword before including it in your web content. You should source for keywords with high search volume and nothing else
Understanding the expectations of the client
Before you carry out search engine optimization on a given keyword, you need to decide on what your prospective visitors would like. It all begins with understanding your visitors and getting to know the specific things they are interested in. Find out the problems the visitors want to get solved about the subject matter. Never forget to also find out the most common language the visitors searching for that specific information would prefer. Overall, it is important to consider what your competitors are doing when choosing your keywords. If one of your competitors seems to be ranking high on search engine, nothing stops you from finding out how the competitor does it and copying his style; the end justifies the means. If you can, also include the keyword in your domain name as it makes the search faster and easier.