Schema Markup is among the most outstanding tools you can use for search engine optimization. Some see it as the future of SEO. It is powerful, but very few individuals are using it in search engine optimisation. It may be difficult to understand how it works at the initial stage, but you only need to give it some time, and you will get a grasp of how it works. Once you get a handle on it, you can boost your website rating on major search engines and roll in cash like never before. In this write-up, you will get to understand what this concept is and how to use it in your search engine optimisation efforts.
What is schema Markup all about?
It is more or less a unique code that you can add to your website to boost the rate at which the website is recognized by the search engine. This concept has some similarities to rich snippets; if you have used this before, then you will understand how this new concept works. With this concept, you can easily display more information about your web content, and the web surfer can view the information in well-outlined form right from the main search engine page without having to click on the link for an outright transfer to your website. The well-outlined information can only further encourage the visitor to click on your link; as a result, you can get more clients coming to your website than ever before.
While the previous methods of search engine optimisation would tell the search engine what your data says, the schema will go a step further by telling the search engine what your data means, leaving the search engine no other option than to give more credence to your website and score it higher on its list. Consequently, the search engine will index the content on your website and return the result differently.
With schema, the result will not just return the way you have posted it, but the meaning of the content will also be shown. If for example, you use a particular word in your content as keyword, schema will tell the search engine what that particular word means, or its definition; this way, the search engine will not see your keywords as just ordinary set of words, but as a meaningful thing, thereby, according your website content with more recognition. At the end of it all, the search engine will make available results that will display better information for the end-user.
Schema makes use of a unique semantic vocabulary in microdata format, which means no need for you to learn new coding skills to use it for your search engine optimisation. Aside from using the normal HTML in you markup web pages, you will only add bits of schema vocabulary to your HTML Microdata. One of the factors that make schema to stand out is the fact that it was created by a group of experts working together from Yahoo, Bing, and Google, which are the major search engines available today. You will agree that these search engines are competitors, yet they came together to create schema Markup, meaning that it is the next big thing in search engine optimisation. It is created from an inter-industry collaboration, making it strong and effective for SEO. The three giant search engines agreed together on the code markers telling all the major search engines exactly what they should do with any data you have on your website.
Invented for end users
The web surfer can easily see what the content of your website is about from the SERP as long as you have the schema in place. Additionally, the schema will tell the web surfer the price of the items on your website, what the item is about and where the items can be found, all in the SERPs. If you call it your virtual business card, you will not be far from the truth. This improvement is focused on the end user and ensures they can gain as much information as possible from your website at the very first glance.
Why is schema so important?
There is no better way to make your website rank better than by using schema. Schema supports different types of contents as highlighted below:
- Software applications
- Book reviews
- TV episodes and ratings
- Local businesses
There are different types of markups with each of them specifically designed for different categories of contents, ranging from medical dose schedules to toy stores. There is a very strong possibility that the content on your website will have its associated itemtype and itemscope in the schema. A company not using schema will not rank as high on SERP as a company that uses it. According to research, those websites with SERP would rank four places higher than websites without a schema. Schema alone may not be the factor responsible for this higher ranking, but it contributes a lot to it.
Despite the place of importance of schema Markup, only 0.3 of all the websites around today uses it; this means millions of websites are missing out of the fun and benefits of using this concept in their SEO. The markup will give you an edge over your competitors if you can adapt it in your SEO.
How to use markup
The purpose of using markup is to rank better than before; it can also help you to do better and look better in SERPs and the sight of web surfers. Follow the steps below to get started with markup:
- Firstly, visit Google’s Structured Data Markup Helper
- Next, select the particular type of data you would like to markup
- Afterward, paste in the URL of that particular article or page you would like to markup
- First, highlight and then select the particular elements you want to mark up.
- Follow this by adding the markup items
- Next, create the HTML
- Then add the markup to your web page
- You can find out how your page will appear after the addition of markup by using the Structured Data Testing Tool.
The world of schema Markup is a very big world indeed. With this tool, you can easily find the markup that is used most commonly by search engines; find any schema type you need and so on. The earlier you adopt markup in your search engine optimisation, the better for your online business. Never forget to mark up as many contents as possible on your web page; the more the contents marked up, the better for your web ranking. Finally, always keep in mind that schema is the real deal for now and the future.